Fertility Advance for Men - Coming 2026

Coming 2026. Built for the 90-day sperm cycle.

Around 40% of fertility challenges involve a male factor. The 90 days before conception are when sperm cells develop. And every nutrition choice during that window affects sperm count, motility, morphology, and DNA integrity. Fertility Advance for Men is our preconception formula built specifically for that window.

Why we're building it

Most men's multivitamins weren't designed for fertility. Most fertility-specific male supplements use inactive forms and low doses. We're building Fertility Advance for Men around the nutrients the published research and GB Authorised Health Claims point to. Zinc for fertility and reproduction, selenium for spermatogenesis, plus CoQ10 for mitochondrial energy in sperm cells.

What we can confirm so far 

• Zinc (Picolinate): Contributes to normal fertility and reproduction. Role in normal DNA synthesis and cell division (GB Authorised Health Claims).
• Selenium (Yeast): Contributes to normal spermatogenesis (GB Authorised Health Claim).
• CoQ10 (Natural Ubiquinone): Involved in cellular energy production within the mitochondria.
• Plus the broader nutrient base. Final formulation in development with practising fertility nutritionists.

Who it's for

Built for men whose partners are trying to conceive. Whether at the start of the TTC journey, after 12+ months trying, or preparing for IVF or ICSI.

Launch details

Planned launch: 2026. Register interest below and we'll email when the final formulation, doses, and launch date are confirmed. Many couples will subscribe to Fertility Advance (women's) and Fertility Advance for Men together when launched.

Our formulations are informed by the cumulative body of peer-reviewed research on the individual nutrients we use. We make only health claims authorised on the GB Nutrition and Health Claims Register. Food supplements are not a substitute for a varied, balanced diet and a healthy lifestyle.

Free UK shipping on all orders, no minimum spend. Tracked delivery via Royal Mail typically arrives within 2–4 working days from dispatch. Orders placed before midday Monday to Friday usually ship the same day.

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